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天美传媒

When disaster strikes: preparation, response and recovery for your business

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No business is immune from disaster. Every year, businesses temporarily shut down鈥攐r close forever鈥攂ecause of a disaster such as a flood, fire, or hurricane. According to the Federal Emergency Management Agency (FEMA), 40 percent of companies do not reopen after a disaster, and another 25 percent fail within one year.

Fortunately, you can take proactive steps to mitigate the impact of a disaster on your business. In addition, carrying adequate insurance coverage can help your business get back on its feet quickly.

Disaster preparation

Households鈥攅specially in areas prone to hurricanes, tornadoes, wildfires, floods, and earthquakes鈥攐ften prepare for disasters by storing extra supplies, having an evacuation plan, and learning about emergency resources. Businesses similarly want to prepare, focusing on restoring operations as soon as possible and minimizing losses. To prepare adequately for a disaster, take the following steps:

  • Develop a formal written plan鈥擲ometimes called a 鈥淒isaster Recovery Plan鈥 or 鈥淏usiness Continuity Plan,鈥 this document should detail how your business will respond to and recover from a disaster, including temporarily relocating your business. The National Fire Protection Association (NFPA) has developed a for developing a plan. The Insurance Institute for Business & Home Safety (IBHS) also has excellent resources for business continuity planning, including its .
  • Train employees鈥擲hare your Disaster Recovery Plan with employees, assign responsibilities, and offer training so that your workforce can help your business recover. You may also want to conduct drills to assess and improve response.
  • Store emergency supplies鈥擪eep flashlights, a first-aid kit, a battery-powered radio and extra batteries at your business. Depending on your location, you may also want to store non-perishable food, drinking water, and blankets. When feasible and necessary, consider stocking equipment that can help your business return to operations as quickly as possible, such as a generator.
  • Maintain essential information offsite鈥擳o get your business up and operating again after a disaster, you鈥檒l need to be able to access critical business information. In addition to backing up computer data, keep an offsite list of your insurance policies, banking information, the phone numbers and email addresses of employees, key customers, vendors, suppliers, and other key contacts. You鈥檒l also want to maintain an inventory of your business equipment, supplies, and merchandise. Consider taking digital photos or videos of all items and storing these records on the cloud.

Disaster response and recovery

After a disaster, you鈥檒l want to put your disaster recovery plan into action. In the immediate aftermath of a disaster, take the following actions as appropriate:

  • Secure your building, boarding up entry points if necessary.
  • Make temporary repairs, especially to minimize further damage, such as placing a tarp over a hole in your roof.
  • Relocate salvageable equipment and property to a safe, protected location.
  • Inspect your property, keep a detailed list of damages; take photos or videos to document the damage.
  • Clean up your property, wearing safety gear such as gloves and protective eyewear. If feasible, save damaged property just in case it needs to be inspected by your insurance adjuster as part of the claim process.
  • Contact your insurance professional or your insurer to begin the claims process.
  • Keep receipts of all expenses related to the disaster.

Once you鈥檝e secured your property and taken other immediate steps, you can focus on making your business operational once again. Laying the groundwork for restarting operations in your disaster recovery plan may require consideration of several factors:

  • Location鈥擲hould you open a new temporary location, or can you operate from your home or use the facilities of a partner or even a friendly competitor?
  • Communications鈥擧ow will you communicate with your employees, customers, vendors, and suppliers?
  • Insurance claims鈥擨n addition to filing a property claim, you鈥檒l want to file a business interruption insurance claim if you carry this type of coverage. Business income (interruption) insurance will help you cover the costs of relocating and lost income.

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